White Lotus — is the largest network of Thai spas in Belarus

Launching and managing contextual advertising on Yandex and Google, developing a modern website with SEO adaptation, and advertising services, creating an online store for selling electronic certificates.

We conducted research on the target audience, competitors, and market, which allowed us to determine the most effective platforms, keywords, and budget for launching contextual advertising on Yandex and Google.

We also implemented call tracking to monitor calls from advertising sources, enabling us to effectively allocate advertising budgets and improve the quality of the traffic generated.

We developed the semantic core and created a website prototype. We adapted the old design to modern trends.

We also designed an online store for selling electronic certificates and gift cards, allowing customers to choose between receiving certificates by email or purchasing them in the salon.

Furthermore, we added functionality for sending requests to administrators via email, automatic generation and sending of electronic certificates, integration of online chat and personal accounts with yclients, as well as a loyalty program.

We set up analytics using Google Tag Manager and Google Analytics to track sales and identify the sources of inquiries.

We conducted a competitive analysis and keyword research, optimized meta-data on all website pages, and completed basic internal optimization.

We regularly update content and meta-data to maintain high positions in search engines.

Continuous technical support is provided, managing advertising campaigns, SEO, and implementing additional requests for website improvement.