Stolle — is indeed the largest chain of pie shops
Stolle is renowned for its unique recipes and traditional approach to pie making. They use only fresh and natural ingredients to create high-quality products
Tasks
Launch and management of contextual advertising on Yandex and Google
Creation of appealing design
Development of a modern website with SEO optimization and advertising services
Establishment of a full-cycle order and production management system
Advertising
We have completed a full launch of the advertising campaign, set up contextual advertising on Yandex and Google search engines. Additionally, we have launched display advertising using banners and videos to attract even more attention to the company. We have also implemented dynamic and static remarketing to effectively reach the target audience and re-engage interested users.
Development
Our team has developed a modern website that not only has aesthetic appeal but also functionality. We have provided content and interface management capabilities for managers responsible for incoming orders and production.
In addition, we have implemented a flexible loyalty program that allows effective management of bonuses and mailings, as well as a web push notification system through the website's administrative panel.
Analytics
We have set up comprehensive analytics using Google Tag Manager and Google Analytics. This allowed us to track sales and gather valuable information on the sources of incoming inquiries.
SEO
We conducted a comprehensive website optimization for search engines. After analyzing competitors and search queries, we optimized meta-data on all website pages and completed basic internal optimization. We also consistently worked on maintaining high rankings in search engines.
Support and scalability
We provided full 24/7 support for all systems, actively managed advertising campaigns, worked on SEO, and implemented additional website enhancements according to the client's wishes. Our team was always there to help achieve goals and ensure successful business scalability.
Results
The modern website has significantly increased sales: the conversion rate to orders has grown by 45%, and sales through the website have increased by 2.7 times
Contextual advertising with a 197% ROI led to a 3.7-fold increase in pie delivery orders
Achieving top-3 positions in 97% of queries related to pie purchases
Round-the-clock technical support and monthly planning with reporting
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