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Domino's Pizza Belarusthe largest chain of pizzerias

The largest chain of pizzerias in Belarus, offering a wide selection of fresh and delicious pizzas, appetizers, and hot dishes.

Tasks

  • Launching and managing contextual and targeted advertising

  • Digital marketing management

  • Website development for projects

  • Managing social media on TikTok and Instagram

  • Setting up Google Analytics for the website and app

  • SEO optimization

Domino's Pizza Belarus маркетинг - VUCA Digital

Digital marketing

We have developed a comprehensive digital marketing strategy, including email campaigns, remarketing, and the use of banners and video ads, to increase brand awareness and drive sales.


Our strategy has successfully attracted and engaged the audience, enhancing interest and purchase motivation. As a result, we have achieved significant growth in brand recognition and sales.

Advertising

We have set up and optimized contextual advertising on Yandex and Google search engines. This allowed us to effectively utilize the advertising budget and reach the target audience, attracting more customers to your website.


Additionally, we successfully launched targeted advertising on popular social media platforms. This helped us expand audience reach and attract new potential customers who might be interested in your products or services.

Domino's Pizza Belarus реклама - VUCA Digital

We have created a website tailored to the theme of Pop It

We have developed an interactive website themed around Pop It, where users could interact with virtual Pop It and receive discounts. This created an engaging and captivating user experience, encouraging customers to make purchases and increasing engagement.


For the convenience of our clients, we implemented a unique feature allowing discounts to be exclusively accessed through a Telegram bot.

Domino's Pizza Belarus разработка - VUCA Digital

We have created a website for processing negative reviews

We have developed a website where users could leave reviews, including negative ones, with photos. Through this platform, we provided a space for customers to express their feedback and share their experiences with others.


To effectively manage reviews and ensure prompt responses, we implemented a system that allowed company employees to quickly address reviews and offer compensation in the form of discount promo codes.

Domino's Pizza Belarus разработка - VUCA Digital
Domino's Pizza Belarus социальные сети - VUCA Digital

Social media

We actively managed TikTok and Instagram accounts, creating unique content that resonated with our target audience. Our strategy involved developing original videos and photos that captured attention and evoked an emotional response from users.


To increase engagement and attract new followers, we regularly held contests and promotions. This encouraged user participation and facilitated the spread of our content through their own networks, leading to additional audience growth.

Analytics

We have set up Google Analytics and Google Tag Manager to obtain comprehensive information on the effectiveness of our advertising campaigns and user behavior on the website.


Additionally, we have successfully implemented analytics for our application, providing detailed insights into user interaction with the app.

Domino's Pizza Belarus аналитика - VUCA Digital
Domino's Pizza Belarus сео - VUCA Digital

SEO

We conducted a thorough competitive analysis and optimized the website by considering relevant search queries. This allowed us to improve the site's visibility in search engines and attract more organic traffic.


Furthermore, we regularly updated content and metadata on the website to align with changes in search engine algorithms. This included optimizing page titles, descriptions, and other elements to enhance the site's positions in search results.

Domino's Pizza Belarus - VUCA Digital

The results of our efforts have been truly remarkable

  1. A 17% increase in pizza delivery orders within the first three months.A 25% rise in click-through rate (CTR) and a 20% decrease in cost per click (CPC).

  2. High engagement rates on company promotions and offers with a 15% reduction in cost per mille (CPM).

  3. A 60% rise in TikTok followers and a 15% increase in Instagram followers.

  4. Substantial engagement levels, with a 30% surge in likes and comments.

  5. Detailed reports on user behavior on the website and app have enhanced our understanding of customer preferences, optimizing marketing efforts.

  6. Effective use of analytics data to adjust strategies has boosted return on investment (ROI).

  7. Improved website visibility in search engines resulted in a 12% increase in organic traffic.

  8. Achieved top-3 positions in 95% of pizza delivery-related search queries.

  9. The Pop It-themed website attracted over 5000 unique users in a month.

  10. 3000 orders were placed using discounts obtained through the Pop It-themed website.

  11. The website for handling negative reviews enabled prompt responses to and management of negative feedback.

  12. Automatic distribution of discount promo codes helped increase customer loyalty and reduce negative brand perception.

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NIP/VAT ID: 8992960120
Aleksandra Hercena 3-5 50-453 Wroclaw, Poland

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