Marielt — the leading real estate agency in Minsk

We provide services for launching and managing contextual advertising on Yandex and Google, developing modern websites with SEO adaptation and advertising services, integrating with CRM and other platforms, parsing ads from other websites, managing social media, and targeted advertising.

The website was developed in two stages. In the first stage, we created the minimal necessary functionality and MVP (Minimum Viable Product) pages to be able to launch the advertising campaign and start generating revenue. In the second stage, we added informational pages.

Furthermore, we conducted ad parsing from other sources to automatically populate the database. This enriched the website with relevant content.

Additionally, we integrated a Telegram bot that allows us to receive requests from users. This is a convenient and quick way for users to contact us and submit their inquiries.

We have set up analytical tools based on Google Tag Manager and Google Analytics to track form submissions and calls, and to understand which traffic sources they come from. This allows us to gather valuable insights on the most effective traffic sources and advertising campaigns in driving conversions.

With Google Tag Manager, we can manage tags and tracking codes on the website without the need to make changes to its source code. This simplifies the process of adding and modifying tracking codes.

We have set up contextual advertising on Yandex and Google, as well as launched display advertising using banners and videos.

Launching display advertising allows us to create attractive banners and videos that can capture users' attention and generate interest in our website. This form of advertising can be particularly effective when utilizing targeted targeting to reach our target audience on various platforms and websites they frequent.

We conducted competitor and keyword analysis to gain a deeper understanding of the market situation and user needs. Next, we added meta-data to each page of the website. Meta-data includes titles, descriptions, and keywords that help search engines understand the content of the page.

Additionally, we completed basic on-page optimization. This includes optimizing the site structure, internal linking between pages, using proper tags and headers, optimizing page loading speed, and other technical aspects.

We actively managed the company's accounts on Instagram and TikTok, creating unique content for each platform. Additionally, we duplicated the content on other popular social networks such as VK, Odnoklassniki, and Facebook.

We created business listings on Google My Business and Yandex.Directory. This allows us to provide customers with up-to-date information about our company, such as contact details, address, business hours, and reviews. Additionally, we actively engage with customers through feedback. We respond to questions, comments, and reviews received through social media and business listings on Google My Business and Yandex.Directory. This helps us maintain open communication with customers, address their issues, and improve the quality of our services.

We consistently provided support for all systems to ensure smooth operation without disruptions or issues. This involved regular software updates, system monitoring, error troubleshooting, and data security maintenance.

Additionally, we conducted advertising campaigns to promote products and services. This included creating and optimizing ad campaigns, selecting target audiences, setting budgets, and monitoring results.

Furthermore, we focused on SEO. This encompassed keyword and competitor analysis, content and meta-data optimization, enhancing user experience, and other measures to improve the visibility and ranking of our website on search engines.

In addition to our primary tasks, we also implemented additional enhancements based on website modifications.