Domino's Pizza Lithuania, Latvia, Estonia — the largest chain of pizzerias
The largest chain of pizzerias in Lithuania, Latvia, and Estonia, offering a wide selection of fresh and delicious pizzas, appetizers, and hot dishes.
Tasks
Launch and management of contextual and targeted advertising, digital marketing consulting, website development for projects, social media management on TikTok and Instagram, setting up Google Analytics for the website and app, SEO optimization, weekly advertising reporting.
Advertising
We have set up and optimized contextual advertising in Google, utilizing all the capabilities of this tool. We utilized search advertising, search remarketing, banners, video advertising, as well as static and dynamic remarketing.
Additionally, we launched targeted advertising on social networks to reach a broader audience in Lithuania, Latvia, and Estonia.
Consulting
We provided comprehensive consultancy services in the field of digital marketing, assisting our client in developing and successfully implementing effective marketing strategies.
Our consultancy support included a thorough analysis of the client's business, studying their goals and needs, as well as analyzing competitors and the market. We worked closely with the client to understand their unique advantages and develop individual strategies that align with their business.
Digital marketing
One of the key components of our strategy was email campaigns. We created targeted and engaging emails that helped retain existing customers and attract new ones.
We also utilized remarketing to keep the interest of potential customers who had already shown interest in our brand or products.
To enhance brand recognition, we utilized banners and video ads. We developed attractive and memorable advertising materials that were placed on various platforms and websites, capturing the attention of a broad audience.
Analytics
We have set up Google Analytics and Google Tag Manager to carefully track the effectiveness of advertising campaigns and user behavior on your website.
Additionally, we have also implemented analytics for the application. This allowed us to obtain detailed data on user behavior in the app, their actions, interaction with various features, and screens.
SEO
We optimized the website considering search queries to improve its visibility in search engines and attract more organic traffic.
We regularly updated meta-data, acquired high-quality backlinks, and conducted internal and external optimization to align with changes in search engine algorithms and enhance the website's ranking.
Reporting
We regularly provided weekly reports on advertising campaigns, including detailed data and effectiveness analysis for Lithuania, Latvia, and Estonia.
Our reports contained all the necessary information about the progress of advertising campaigns in the specified countries. We provided detailed data on impressions, clicks, conversions, and other key metrics, allowing you to evaluate the effectiveness of your advertising efforts.
Furthermore, we conducted an analysis of the results of advertising campaigns to identify successful strategies and determine areas for improvement. We provided you with valuable insights based on the collected data to help you make informed decisions and optimize your advertising efforts in Lithuania, Latvia, and Estonia.
Results
A 21% increase in pizza delivery orders within the first 6 months
A 19% increase in click-through rate (CTR) and a 22% reduction in cost per click (CPC)
Significant increase in engagement and reach
Detailed reports on user behavior on the website and in the application have allowed us to better understand customer preferences and optimize marketing efforts
Effective use of analytics data to adjust strategies has increased ROI
Improved website visibility in search engines, resulting in a 40% increase in organic traffic within the first 3 months
In the first six months, the number of keywords appearing in search increased threefold. Numerous backlinks were acquired, boosting the site's rating by 2.5 times and enabling it to reach top positions for popular queries in the niche
Providing weekly reports on advertising campaigns helped the client track progress and make timely adjustments, enhancing the overall effectiveness of marketing efforts
Рекомендуемые работы