Nullker — collecting donations for animals and restoring nature

Developing a digital marketing promotion strategy, setting up contextual advertising for leads on the website, SEO optimization, managing targeted advertising on Instagram, LinkedIn, Twitter, and Facebook, setting up cross-platform analytics based on Google Analytics 4 and Google Tag Manager

We have developed a comprehensive digital marketing strategy that covers multiple areas to achieve our goals. As part of this strategy, we optimized the website for search engines (SEO) to enhance its visibility and ranking in search results.

We have also launched contextual and targeted advertising, which has allowed us to reach our target audience with precision and effectiveness. Additionally, we actively manage our presence on social media, regularly sharing information about our initiatives and donation opportunities, as well as establishing and maintaining engagement with our supporters and community.

We set up and optimized campaigns in Google Ads to attract potential clients to the website. During this process, we launched video ads and banners that helped us reach our target audience and capture their attention. We also configured remarketing to effectively engage with people who have already shown interest in our services or visited our site.

We actively utilized keywords related to animal protection and ecology to increase targeted traffic. This allowed us to attract individuals interested in these topics and seeking related information. Through research, we identified the most relevant keywords and incorporated them into our advertising campaigns to attract the target audience and increase the amount of quality traffic to the website.

We conducted a thorough audit of our website and carried out a competitive analysis to gain a comprehensive understanding of its current state and the level of competition. Based on the data obtained, we optimized the content and meta-data, and improved the site structure to enhance its visibility in search engines.

We also actively worked on updating and maintaining sections of the website, including the blog and pages dedicated to company news and achievements. By regularly publishing fresh and informative content, we not only kept visitors engaged but also enhanced our industry expertise. This helped us attract more visitors to the site, retain their attention, and strengthen our company's image as a reliable and up-to-date source of information.

We have successfully launched targeted advertising on popular social media platforms such as Instagram, LinkedIn, Twitter, and Facebook. This has enabled us to reach a wide and diverse audience and capture their attention towards our company and its goals.

We actively utilized audience segmentation based on their interests and demographic characteristics when setting up advertising campaigns. This helped us accurately identify our target groups and direct advertising to people who are most interested in supporting donations. By considering the interests and preferences of the audience, we facilitated more efficient and personalized communication.

We have implemented cross-channel analytics using Google Analytics 4 and Google Tag Manager to obtain detailed information about user behavior on our website and their interaction with various marketing channels.

This setup has enabled us to track the complete user journey from the initial website visit to making a donation or other desired action. We have gained valuable insights into how users find us, which pages they visit, how much time they spend on the site, as well as which marketing channels and advertising campaigns attract the most donations.