MADMEN Bar — is the most popular bar in Belarus
MADMEN Bar is a legendary establishment in Minsk, which has become a symbol of modern urban leisure. With its original cocktails and evening shows, it attracts visitors and creates an atmosphere where everyone can feel part of the city's nightlife.
Tasks
We aimed to attract a new audience and increase bar traffic through social media promotion and targeted advertising optimization.
We crafted a campaign that highlighted the uniqueness of our cocktails and evening events, emphasizing the brand's individuality.
We designed creatives tailored to our target audience, focusing on the events at the bar.
We initiated advertising campaigns targeting various audience segments, adjusting the budget in real time to optimize results.
Results
Monthly reach reached 500,000 unique users with an average frequency of 3 over the month
Account traffic increased by 200%
ERR was at 5-7%
Featured work
