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MADMEN Baris the most popular bar in Belarus

MADMEN Bar is a legendary establishment in Minsk, which has become a symbol of modern urban leisure. With its original cocktails and evening shows, it attracts visitors and creates an atmosphere where everyone can feel part of the city's nightlife.

Tasks

We aimed to attract a new audience and increase bar traffic through social media promotion and targeted advertising optimization.

MadmenBar - VUCA Digital

We crafted a campaign that highlighted the uniqueness of our cocktails and evening events, emphasizing the brand's individuality.

Madmen - VUCA Digital

We designed creatives tailored to our target audience, focusing on the events at the bar.

Madmen - VUCA Digital
Madmen - VUCA Digital

We initiated advertising campaigns targeting various audience segments, adjusting the budget in real time to optimize results.

Madmen - VUCA Digital

Results

  1. Monthly reach reached 500,000 unique users with an average frequency of 3 over the month

  2. Account traffic increased by 200%

  3. ERR was at 5-7%

Featured work

( +80 projects )
All cases | VUCA Digital Studio
All cases | VUCA Digital Studio

We are glad that you chose the VUCA team

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