Law Offices of David Freydin, Ltd. — a legal firm in the USA
An experienced legal firm that provides a wide range of attorney and legal services in the USA. The team of attorneys possesses deep knowledge and expertise in various areas of law, including corporate law, real estate, family law, and others
Tasks
Creating a website for services related to personal bankruptcy, setting up integrated analytics, connecting email service for inquiries, and configuring call tracking
Development and Design
We created and launched a website offering services for personal bankruptcy. We focused on the design and structure to make it user-friendly and highly converting.
On the website, you'll find detailed information about our services, client case studies, and reviews. We also offer convenient application forms to make the process as simple and easy as possible
Analytics
We've set up seamless analytics using Google Analytics 4 and Google Tag Manager. This setup helps us gather detailed data on user behavior on the site and track conversions. Now, our client can better understand the user's journey from the first site visit to requesting a service.
This information is valuable for analyzing and optimizing the process of attracting new clients and increasing the website's effectiveness.
Contextual advertising
We have successfully set up contextual advertising on Google. We launched search ads and search remarketing to reduce the cost per click (CPC). Additionally, we initiated banner ads and Google Business campaign advertising. These efforts have helped us effectively promote our company and attract new clients through various advertising channels on Google.
Email-service
We have successfully integrated an email service on the website for sending electronic messages in response to inquiries. Through automatically generated notifications, we promptly update clients on the status of their requests and provide feedback.
Additionally, all requests are automatically forwarded to the email addresses of the legal firm's employees, enabling them to respond promptly. This allows us to provide fast and efficient customer service and maintain transparency in communication between us and our clients.
Call tracking
We have successfully set up a call tracking system that records phone conversations and tracks the advertising sources that generate the most calls. With this system, the client can analyze the effectiveness of various advertising channels and optimize their marketing expenditures. They can now accurately determine which advertising sources attract more calls and how effectively they convert into potential clients.
This information helps in making informed decisions about the future marketing strategy and allocation of the advertising budget.
Results
Months 1–3:
CPL: Reduced to \$200–245 (18–20% decrease)
Leads: Increased by 12%
These months were focused on testing and data collection to build a solid optimization foundation.
Months 4–6:
CPL: Dropped to \$150 (50% reduction from the original \$300)
Leads: Weekly leads increased by 1.5–2x
Budget: Remained unchanged at \$10,000/month
Featured work
