CHINUK — one of the most well-known martial arts clubs in Belarus
One of the most renowned martial arts clubs in Belarus, offering training in various combat disciplines. The club is known for its highly qualified coaches and successful athletes who compete in international competitions.
Tasks
Attracting new clients and increasing brand awareness through social media and PR events.
Arranging PR campaigns
We conducted a series of PR events to increase the club's visibility through sports media and social networks.
Athlete-focused content
We created content about the club's athletes, including their achievements in international tournaments, which increased audience interest.
Managing social media accounts
We crafted a strategy for Instagram and VKontakte, incorporating videos of training sessions and competitions.
Targeting
We set up advertising campaigns targeting young people interested in martial arts, with a focus on offering a free trial class.
Results
Increase in new customers by 25% in the first three months of the campaign
Social media engagement increased by 130%
Requests for personal training sessions increased by 20%
Website visits went up by 18% thanks to active PR campaigns
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