Biscuitoff — is the leading chain of pastry shops in Minsk
It's the top pastry shop chain in Minsk, known for its quality products and unique signature desserts. The network's stores are popular among both locals and tourists.
Tasks
Boosting sales by enhancing online presence and expanding the audience through social media marketing.
We've created a comprehensive Instagram promotion strategy, focusing on seasonal promotions and showcasing new products available on the shelves and custom-made products.
The account's visual design was tailored to the brand, emphasizing high-quality photos of the products.
We set up advertising campaigns with a focus on online orders (delivery through the website, requests for custom-designed cakes via Direct), which significantly boosted sales through Instagram.
Results
Sales increased by 150% through social media in the first three months
We gained 40% more new customers through smart audience segmentation and personalized offers
During the start of our collaboration, there was one pastry shop in Minsk and one in Baranovichi. Throughout our partnership, three more pastry shops were opened in Minsk
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