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Biscuitoffis the leading chain of pastry shops in Minsk

It's the top pastry shop chain in Minsk, known for its quality products and unique signature desserts. The network's stores are popular among both locals and tourists.

Tasks

Boosting sales by enhancing online presence and expanding the audience through social media marketing.

Biskvitoff_main - VUCA Digital

We've created a comprehensive Instagram promotion strategy, focusing on seasonal promotions and showcasing new products available on the shelves and custom-made products.

The account's visual design was tailored to the brand, emphasizing high-quality photos of the products.

Biskvitoff_main - VUCA Digital
Biskvitoff_main - VUCA Digital

We set up advertising campaigns with a focus on online orders (delivery through the website, requests for custom-designed cakes via Direct), which significantly boosted sales through Instagram.

Biskvitoff_main - VUCA Digital

Results

  1. Sales increased by 150% through social media in the first three months

  2. We gained 40% more new customers through smart audience segmentation and personalized offers

  3. During the start of our collaboration, there was one pastry shop in Minsk and one in Baranovichi. Throughout our partnership, three more pastry shops were opened in Minsk

Featured work

( +80 projects )
All cases | VUCA Digital Studio
All cases | VUCA Digital Studio

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Logo | VUCA Digital Studio
Logo | VUCA Digital Studio
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